by Instagram has an abundance of people visiting the platform searching for a variety of accounts according to their interests. For influencers and businesses in general, it is vital to recognize their target market and try to attract the right audience to their account. This will ensure that the followers will engage more with the accounts and are like-minded people related and interested in the content that is exhibited.
It is essential to understand the importance to grow business on Instagram, as it is one of the most popular social media mediums out there and is especially preferred by the younger generations, and by people who want to buy products or services online.
This article will focus on how to set up an Instagram business profile and attract your ideal customers to the profile, whether you’re an influencer promoting other brands or a company selling your unique products or services, the following tips will cater to all.
Use Relevant and Searchable Name
The name for your profile should match the content you are uploading on the platform. If it is your business account, then using your company’s name would be essential for people to easily find and search for you on the platform. Your account name should include the activity you are exhibiting on your profile, for instance, if your content is about providing health tips, it should include the expertise after your name, to make the profile more searchable for relevant people.
Post Appropriate Visual Content
Posting images and other visual content have a powerful impact on people and help them understand your activities with just a glance at the profile. It is important to post visuals that are related to your activities and the market you are trying to capture, to attract the correct audience to the account.
Use a Hashtag Strategy
Using the correct hashtags relating to your industry and your activities will make people interested in your content interact with the profile. Every post should make use of a series of hashtags that explain the content being posted and helps the ideal audience find them more easily while searching for content. Using popular hashtags will greatly increase the reach of the industry-specific people on the platform.
Use Tags
When making a post, it is necessary to tag the relevant brands or people to whom your content relates or is associated to. This will greatly improve visitors’ understanding of the content and to what market you relate to, enabling them to make a better assessment if the content is related to their interests. This way only the ideal customers and people will engage with our profile.
Use Help From Influencers
Building a strong association and relationship with an influencer can greatly boost the number of people associated with your account that are related to your activities. An established influencer has a large audience relating to a specific industry, recognizing and building a strong business relationship with the correct influencer can enable your account to gain access to a great number of audiences who are more likely to be ideal customers for your business.
